The recent discussion around tuition centre advertising practices in Singapore has highlighted a crucial point: education should not be driven by fear and pressure but by a genuine desire to learn and grow. Minister for Education Chan Chun Sing has spoken out against aggressive marketing tactics used by some tuition centres, which guilt-trip parents into enrolling their children. At Zipply, we believe in a different approach—one that recognizes that every child learns differently and thrives with personalized support.

Why Learning is Not One-Size-Fits-All: Tailored Education for Every Child

Many parents feel the pressure to keep up with what others are doing, often fearing that their child will be left behind. However, as Mr. Chan pointed out, learning should be about joy and self-improvement rather than obligation and comparison. Some tuition centres exacerbate this anxiety by selectively admitting top students to artificially inflate their success rates or using high-pressure advertising that preys on parental concerns.

At Zipply, we believe that tutoring should not be about forcing a child into a mould but about understanding their unique strengths, weaknesses, and learning styles. Every child’s educational journey is different, and the right tutor can make all the difference in unlocking their full potential.

Personalized Learning for Lasting Success

A key takeaway from the ongoing debate about tuition is that not all students benefit from the same type of instruction. Some thrive in a structured environment, while others need a more flexible, hands-on approach. What works for one child may not work for another, and that’s why tailored tutoring is so important.

With Zipply, parents can find the right tutor for their child based on their specific learning needs, rather than being pressured into a one-size-fits-all solution. Our platform offers:

• A Wide Range of Tutors: Whether your child needs help in math, science, languages, or the humanities, we connect you with experienced educators who match their learning style and academic goals.
• Flexible and Convenient Learning: Parents are busy, and we understand that. With Zipply, you can find tutoring options that fit seamlessly into your schedule, whether online or in-person.
• A Focus on Confidence and Enjoyment: Education should not just be about grades—it should build a child’s confidence and help them develop a love for learning. Our tutors are committed to fostering a positive and encouraging environment for every student.

Helping Students Thrive, Not Just Survive

Another important point raised by Mr. Chan is that tuition should be about a student’s own aspirations, not just fulfilling external expectations. Some children truly enjoy learning and seek extra lessons to deepen their understanding, while others may feel burdened by additional academic demands.

At Zipply, we focus on ensuring that tutoring is a positive experience—one that supports a child’s natural curiosity rather than adding unnecessary stress. We help parents make informed choices based on their child’s actual needs, rather than societal pressure or marketing gimmicks.

Let’s Ignite Inspired Learning Together

In an education landscape that sometimes feels driven by competition and comparison, Zipply offers a refreshing alternative. We believe in empowering parents with choice and flexibility while ensuring that children receive the personalized support they need to succeed on their own terms.

Every child is unique. Every learning journey is different. And with Zipply, every student can find the right path to success.

Let’s Ignite Inspired Learning. 

For more insights on the discussion around tuition centre advertising practices, you can read the full article from CNA here